Street-level amplification for Comunal's 4th dinner series — the event that went viral for the Azealia Banks interview by Judy Jupiter.

Designed and produced a 4 ft × 2 ft chalk stencil spray — the largest chalk stencil format ever deployed on NYC streets. Standard stencils run 18×18 inches. We went 4× the size and placed them in targeted high-traffic locations around the event.

A street presence campaign that matched the scale of the event's cultural moment. Physical media that people walked through, photographed, and shared.

A small, native-feeling campaign with poster representation for Retail Pharmacy's F/W season.

Built the Refill Campaign — a complete brand system centered on a pharmacist prescription stamp. Two stamps designed. Shot in-store using the store worker as the campaign's subject.

Editorial photography, graphic design, poster production, and street installation — all from a single concept.

Full creative direction and production for a clothing release. The direction was Zoo's to define.

Developed the Draft Dodger concept — recontextualized Vietnam-era resistance, filtered through a Canadian lens. Sourced authentic military surplus. Produced a lookbook, general creatives, BTS. Shot 4 reels.

A release campaign with a defined cultural position. Not styled clothing against a wall — a unit of people with a story.

A release photoshoot. The direction — where it would go, what it would feel like — was Zoo's to develop.

Planned and produced a full editorial campaign at a location upstate New York — a small cabin built around americana tropes. Shot entirely on film.

A photoshoot that became a point of view. Film photography at editorial standard, with a defined cultural position.

A small shoot for ads. The system — how to make small ads feel like they belonged to something larger — was not defined.

Developed an ad campaign built around wallpaper backdrops — the visual grammar of action figure packaging and collectible boxes.

Three ads with a unified visual system that felt collectible rather than commercial. Small in scope. Outsized in presence.

Help Free Agency behave like a content platform as much as a retailer. Four videos a month, extended photography from every shoot, and a planning system that ties it all together.

Built the monthly system end-to-end: content pillars, planning cadence, rollout calendar, production, and delivery. Every shoot feeds multiple outputs — video, stills, and social — from one unified creative direction.

First video became their most-engaged piece of content within four days. The system now runs month-to-month with consistent output across every channel.

Precede the 480 Broadway SoHo flagship with a physical, analog NYC street presence. No digital spend — walls, paste, and placement only.

Full OOH rollout across downtown Manhattan and Brooklyn from June through September. Poster design, print production, and hand-pasted installation at targeted locations throughout the city.

A store opening that landed into a neighborhood that already recognized the brand. The campaign built street-level awareness entirely through physical media before doors opened.

Street-level awareness in New York for the Snow Buds × Snow Strippers popup. Small budget, high visibility — paste and paper only.

Designed three distinct poster layouts, handled print production, and ran a targeted wheatpaste install across downtown Manhattan with a two-person crew.

A popup that already had a presence before it opened. The posters put the collaboration on the street and gave the event a physical footprint across the neighborhood.